Demographics and statistics are vital to many industries and even academic studies. Examples of these businesses are those in the transportation, food, real estate industry and even oil drilling. Academic studies that utilize demographics include medical studies, psychology, business and marketing, and other social sciences.
Demography is the term used to describe the study of human population in a statistical presentation. This includes the total number of population within a certain country or region. These population data would sometimes combine with other data to show the inference of data to the general population or certain segment within. For example, food industry can track the total sales in every grocery store and relate that to the population density of the area.
Statistics and demographics can be a bit difficult to introduce especially since it includes a long list of numbers. The good news is interactive flash maps can be a good way to introduce these topics to everyone who need to understand this field of study.
One feature of these flash maps is its highly customizable on how data would be presented. They can use a wide variety of color to represent each statistical data derived from. Taking the demographics of Europe as example, each country can be assigned with colors of different shades to emphasize the highly populated ones and distinguish it among the others. Assigning color red as the main statistical representation, France will get a deeper red color to stress out their high numbers in terms of population. The Vatican City, an independent city state within Rome, has the lightest shade of red to represent it as among the areas with lowest number of population.
Apart from representing the demographics within the country, interactive flash maps can be designed to represent statistical data that are not limited within the areas of its countries. This representation is used for presenting data that across nations like languages, natural vegetation and climate etc. In Europe, the German language is not only the official language in Germany but also in other countries like Belgium, Austria, Luxembourg, and a lot more. Users of the interactive maps can use these as their value and the flash map system will automatically color the countries and areas that speak German as their main language. These are called heat maps, and different languages can also be assigned with different colors to be easily distinguished and perceived on the map. This type of customization can also be used to represent European ethnic groups, regions and a lot more.
An interactive flash map can also immediately show data upon clicking or pointing the mouse on a certain demographic data. They can click on France and it will show the actual number of population as well as other data like capital cities, areas, and even images like country flags or famous landmarks.
In conclusion, interactive flash maps are easy way in introducing statistics and demographics among individuals. With the right representation and customization on the map, people will easily remember the data and easily interpret what it means.